Warner media undergoes major reorganization as HBO max gets higher priority

 

Warner media undergoes major reorganization as HBO max gets higher priority.

Two of Warnermedia's top executive, Bob Greenblatt and Kevin Reilly as the CEO of the company is planning the company's future with more focus on HBO max. 

Greenblatt who just left the company oversaw all of the company's direct to consumer line and oversaw the whole Warner media. 

Kevin Reilly was the Warnermedia cheif of content, he was served as president of TBS,TNT,and TruTv as part of the shakeup Andy Forssell will now oversee all of HBO max. 

According to the Hollywood Reporter in a series of move that prioritize two month old streamer HBO max and streamline the contents operation, Warner Bros CEO Ann Sarnoff will lead a newly expanded content group that encompasses the entire studio and network portfolio.HBO programming president will now directly report to Sarnoff and extend his pureview to HBO max and Warner media's linear cable network. 

 Jason Kilar who is the new CEO is restructuring it executive rank,the changes made by the new CEO will place HBO max business at the front and center of Warner media,making it their top priority.HBO max which was launched May 27 was hoping to convert HBO's 30 million plus subscribers to the service, but the offering only added 1.1 million HBO customers and 3 million retail consumers in its first month.

CEO Kilar is making his mark at Warner media following his April appointment as the company's new CEO, replacing the company's newly installed AT&T CEO John Stankey.

According to the Hollywood Reporter here Kilar's Memo 

"Team—

It has been a little over 90 days since I joined the mission and the team. These past three months have exceeded my already high expectations, as I shared with you recently, my bullishness about our future has only grown as I have gotten to know you much better as I have gotten to know our company much better. As some of you may recall, I shared three thoughts with you on my first day email:

That history was filled with examples of special entrepreneurial companies that leaned into moments of great change in order to serve better customers. That our taking smart and bold risk is so important to the road ahead, and my belief that missionary companies ultimately shine...and my strong belief that ours is a team filled with missionaries.

With the above text as context I'd like to share some decisions I am announcing today that represents our leaning into this great moment of change, in order to better serve our customers, These changes which are neither timid nor without risk, are possible in part because we are missionaries that ultimately believe we can and will change the world through story.That is what this comes back to. 

Because of the gift that is the internet, We have what I believe is one of the greatest opportunities in the history of media, which is to deliver our beloved stories and experiences directly to millions of customers across the globe.Earning this ambitious won't come easy.To do so I believe it is vital to change how we are organized. That we simplify and that we act boldly and urgency.The pandemic's economic pressure and accelerations to direct-to-consumer streaming adoption places an even higher premium on these points. 

To accomplish this we are going to do the following, 

We are elevating HBO max in the organization and expanding it scope globally.

We are simplifying how we organize our studios. 

We are creating a consolidated international unit focused on scale and efficiency. 

We are bringing our key commercial activities into one group to allow to operate more strategically.

We are making other structural changes the will help us operate more effectively and efficiently.